In 2001, Neal Patterson, the CEO of Cerner Corporation, sent an email to his workforce reprimanding them for not working the long hours he expected. He threatened to withhold promotions until the employee parking lots stayed full from early morning until late at night. The email became public. Cerner stock fell 22%, costing the company around $300 million. The lesson: Never send an email while angry, stressed or upset. Never be overly informal or too verbose, don't hit Reply All unnecessarily and don't fail to respond to your email. Fundamentals of email etiquette include using self-control, writing in a respectful tone and valuing your correspondents' time. Include a clear subject line. Be concise; use proper grammar, punctuation and spelling; and copy only those who need a copy. Don't send an email when the conversation is better delivered face-to-face or on the phone. Don't include anything in an email that you wouldn't say in person. Humor and sarcasm seldom work in text.
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