GPT has emerged as a powerful tool for market research, offering two distinct approaches: single-shot and multi-shot analysis. Single-shot analysis, characterized by comprehensive one-time prompts, excels in providing rapid market snapshots and initial competitive insights. For instance, a single prompt analyzing the luxury EV market can quickly reveal key players and basic trends.
Multi-shot analysis, conversely, builds understanding through sequential, targeted prompts. This layered approach begins with broad market metrics, drills down into specific competitor comparisons, and culminates in detailed customer segment analysis. By chaining prompts together, researchers can validate findings and uncover nuanced market dynamics that might be missed in a single-shot approach.
While single-shot analysis serves time-sensitive decisions, multi-shot analysis proves invaluable for strategic planning and deep market understanding. The key lies in selecting the appropriate approach based on research depth requirements and time constraints.