为什么有时候少即是多


当今社会,为了开阔眼界,改善生活,人们想把他们的日程安排到最紧,他们尽其所能做每一件能做的事儿。在物资充沛的今天,我们想拥有一切,完成一切。但是,这种态度当头撞上了不幸的事实:我们不可能做所有的事情。我们不能在所有领域都是专家,我们不能拥有所有的玩具,我们也不能经历所有的事情。不仅如此,拥有和完成所有的事并不一定会让我们更幸福。实际上,我们会发现自己的橱子里塞满了从来也不用的垃圾,日程表上写满了我们不能完成的任务,至少不能很好得完成。相反,我们应该专注于我们应该做的事,思考那些对于我们的幸福最基本的事。

为避免淹没在无用的工作中,你需要采取本质主义的原则。
我们的生活充满了各种人和责任,我们在其中找寻着最重要的那些,也就是我们的优先事项。即使我们齐心协力从所有任务中选出我们的优先事项,最后手上还是有太多事情。这些过多的任务极大地影响了我们的效率。但是幸运的是,我们可以通过采取本质主义的方式直接找出优先事项。本质主义主要包含以下四个方面:

干得少,但要干得好。本质主义的基础是不断从你的生活中选出并去掉那些不重要的事项,并且将剩下的事项做得更好。

摒弃要完成所有事的想法,而是选择你擅长的特定的方向。本质主义不是在很多领域取得一点进步,而是选定一个方向,在那些于你最重要的事情上大有进步。

时常自我剖析并据此更新计划。决定哪些事情值得做哪些要舍弃是一个持续的过程。本质主义者一直在衡量他正在做的事情是不是真的值得花时间做,还是应该将其时间和精力投入到更富有成效的领域。最后,当本质主义者从琐碎中选出重要的几件事时,他们会立即落实到位。虽然这看起来似乎很容易,但是大多数人离目标还很远。

如果各种事情使得我们不堪重负,那我们就会丧失为自己做选择的能力。

你是不是经常说“我必须”而不是“我选择”?如果是这样的话,那你已经在非精粹的道路上。我们中的很多人已经丧失了从“习得性无助”中来选择的能力,也就是说,我们已经习惯了不堪重负的感觉,所以选择被动得接受生活。为了进一步说明这一点,请看下面的例子:名词“习得性无助”源于狗身上的实验。实验中,狗会受到电击。其中一些狗收到了杠杆,杠杆可以阻止电击,一些狗收到了类似的杠杆,但是没有阻止电击的效果,最后一组的狗根本就没有受到电击。随后,把所有的狗放进一个大盒子,这个盒子分为两部分:一半释放出电击,另一半不发射。已经经历之前实验的所有狗,有机会阻止电击和根本就没受过电击的狗都跑去了盒子里没有电击的那一半。但是,之气那些杠杆没有用的狗,继续呆在了有电击的一半,没有挪动。换句话说,它们学会了无助。如果我们放弃选择的权利,本质上就给了其他人替我们做选择的默许。当人们觉得自己的努力无用时,他们一般会有两种反应:他们要么完全放弃,要么过分积极,接受任何摆在面前的机会。一开始,他们的积极性可能会表明他们没有习得性无助。但是这些人并没有真正行使他们进行选择的权利,来选择对他们最好的机会。他们只是做所有的事而已。另一方面,提供选择的人才是真正掌握权力的人。

接受“少而精”的概念,明白取舍是人生固有的一部分。

如果你有能力可以回到过去,通过在一个公司投资得到一笔财富,你会投资哪一家?IBM?微软还是苹果?对一些人来说,这些公司的成功会让其成为一个选择,但实际上美国西南航空的投资回报才是最大的。事实上,西南航空在一段时间内非常成功,就是他们专注于本质主义的其中一条原则:将重要的几件事做好。他们没有给顾客提供很多选择,像头等舱,餐食和座位预定,西南航空专注于一件事情:将乘客从甲处运到乙处,仅此而已——不提供不必要的服务。他们意识到如果他们尽力做每一件事,毫无质疑会失败。但是,通过将几件事做到极致,比如将乘客载到目的地,就会成功。采用这一方法就意味着愿意主动取舍,而这是非常困难的。去除不重要的事项,只留下最重要的那些,看上去非常简单,但实际上,最终结果就是我们觉得自己能做所有的事情。例如,人们都看到了西南航空的成功,美国大陆航空决定模仿他们的策略。但是,大陆航空错误地决定他们可以做所有的事,而不是去掉其他只留下重要的几件。他们的方法就是继续保持之前的航线,然后设立了另外一个品牌——大陆航空的小大陆,以提供廉价的服务。但是,双政策造成运营效率低下,这意味着大陆航空的小大陆并没有价格优势。最后,因为他们不能牺牲那些不重要事的来专注于重要的方面,损失了数百万美元。

给自己空间逃离,更大的眼界会帮助你从琐碎中选出本质。

当今社会,几乎没有人能有时间感到无聊。像智能机等现代技术意味着我们可以拥有海量的交流和娱乐。没有人喜欢无聊,这听起来很不错。但是无聊实际上是有好处的。一段无事可做的时间会给人机会来想清楚哪些是必须要做的。为了保证你会有这么一段时间,每天在你的日程中拿出一个间歇让自己逃离:去思考。在日程中创造一个空间来思考一下人生——你面临的一些选择、问题或者挑战——这会帮助你评估哪些是重要的,哪些不是。实际上,人类历史上最伟大的一些人,像牛顿和爱因斯坦,就采取了这一技巧。他俩都通过独处来逃离,因而得以有时间思考开创性的理论。现在大多数成功的总裁也是这样做的,每日在日程中设置几个小时的“空白时间”用来思考。但是,逃离并不仅仅是将重要事情分离出来的一种方式;你也可以利用这段时间确保自己专注于整体架构。通常人们迷失在微小的每日事项中,以至于忘记了自己一开始做这些事情的原因。为了一直专注于重要的事情,本质主义教给我们要一直专注于整体架构。其中的一种方式是记日记,但并不是要记下你经历的每一件事,而是强制自己尽量写得少一点。这就要求你回顾每一件做过的事情,然后筛选出你认为是本质的那些。如此一来,随着你重读日记的分录,就会看到整体架构显现出来。

在玩耍中延续创造力——不要忘记腾出时间休息。

不幸的是,我们成年人喜欢严格区分工作和玩耍,认为玩耍不重要、无价值,玩耍只是娱乐,并且对于我们达成目标没有帮助。也就是说,是浪费时间。但是,本质主义者意识到了玩耍是激发灵感很重要的一个工具。如果你想发现生命中重要的东西,可以利用玩耍来放空自己,这样就可以有创造力地来发现。玩耍能达到这一目的,因为:l  它帮助我们在各种想法之间建立新颖的联系,而这些是我们通过其他方式所想不到的;l  它是压力的解药,而压力是导致效率低下的一个重要原因l  它帮助我们优先安排和分析任务事项。我们可以在诸如推特网,皮克斯和谷歌的文化中看到玩耍的重要性,这些公司在公司里提供即兴喜剧表演课程,或者在办公室装一只巨大的恐龙,又或者放置成千上万星球大战里的人物摆件。他们为什么要这样做呢?因为他们知道好玩的员工是有灵感的、富有成效的。但是虽然玩耍非常重要,但是其地位也不能超过休息和睡眠。非本质主义者觉得睡眠和玩耍一样——是奢侈品,是对时间的浪费。这一想法完全弄反了,因为睡眠有助于思考,有助于在清醒时间关联一些想法,提高效率。实际上一小时睡眠可以在接下来的一天带来好几个小时更有效率的时间!事实上,研究表明连续24小时不休息,或者一周内每晚睡眠时间4-5小时造成的认知损害跟0.1%血液酒精浓度造成的损害时一样的——足够让你的驾照被扣留。

要坚决去除那些不必要的事情。

我们经常会错误地认为,所有的任务和责任在某种意义上都是重要的。你肯定经历过以下过程:当春季大扫除清理自己衣橱的时候,一开始你心想“如果我再也不穿了,那就必须扔掉”,但是很快就会发现自己做了一些例外,并且告诉自己“我知道自己永远不会穿这件嚎叫野狼的T,但是万一哪天又想穿了呢!”所以,最后你的衣橱还是跟以前一样塞得满满的。所以该如何避免这种情况呢?简单来说就是严格执行自己的标准。一种方法是采取“90%原则”。首先,思考那些对于你的决定最重要的标准。比如,如果你在整理衣橱,标准可能就是“我还有可能穿这件衣服吗?”然后给其0-100打分。有了“90%原则”,任何低于90%的都是零(即使89%)。考虑所有选择后,扔掉打分低于90%的东西。另外一种方法是要决定“如果一件事不是明确的是,那它就是否。”将这一方法实施的一个简单途径就是列出要留下一件东西最基本的三个条件,加上你想让其拥有三个理想条件。那么当你决定取舍的时候,这件东西必须满足三个基本条件和至少两个理想条件。希望这种思考方式会帮你防止琐碎的事情溜进来。例如,衣橱里那件嚎叫野狼的T恤肯定不会满足三个最基本的条件(1)“时髦吗?”(2)“我会每天穿吗?”(3)“我穿这件T恤的时候没人会笑话我吗?”

对非本质的任务说不,并且好好计划本质的事情。

所以一旦你列出了需要做事情的清单,就是想要实现目标必须要完成的事后,接下来要怎么做呢?舍弃一件你再也不穿的T恤相对来说容易一些,但是当牵扯到其他人时,事情就会变复杂。我们害怕拒绝,觉得很别扭,而且很害怕令身边的人失望,担心拒绝别人可能会影响我们跟他的关系。但是,大多数情况下我们应该要拒绝,只有那些真正要紧的事情才要接受。为了做到,你需要将决定和关系分开。拒绝带来的后悔可能会有十分钟左右,你会担心被拒绝人失望,或者错过一些什么,但是接受带来的后悔可能会长的多。永远要记住,不会拒绝不重要的事情可能会导致错失真正的机会。一旦你学会拒绝那些不是对你最有利的事情,就可以专注于计划剩余的真正重要的事情了。通过一个本质意图来明确自己的目标:一个鼓舞人心的、具体的主要目标。例如,想象一下你的目标是终止世界饥饿。这个目标既不鼓舞人心,也不具体,所以不能作为你的本质意图。努力追随这样一个目标会因其模糊性而变得累赘。现在考虑下面这个目标:为下九区的家庭建造150间他们可以承担、环境友好且防雷击的房子。这一目标不仅鼓舞人心,而且明确具体。也就是说,你的目标非常明确。检查目标明确与否的一个方法是问你自己:怎样判定我已经实现了目标?如果你可以合情合理地回答这一问题,那你就非常明确自己在干什么了。

通过放弃失败的事情和设定界限来停止做不必要的事儿。

你有没有明明知道一件事毫无意义,但却因为只是投入去做了而做的?很多人会掉进这个“成本偏差”的陷阱。 “成本偏差”是持续向已经知道不可能成功的事情持续地投入钱、时间和精力等。不幸的是,每一次小的投资都让我们变得更难放弃,这就在让我们的损失进一步增加。为了说明这一点,想一下协和飞机那大大的失败。虽然协和飞机是工程学上的一大成功,但是成本让其无法盈利,注定了商业上的失败。尽管如此,法国和英国政府陷入了“成本偏差”的圈子,持续投资40年,而自始至终都知道这投资大多都收不回。只要有勇气承认错误和失误并且放弃,就可以很容易地避免陷进这一圈套。如果一件事情非常明确会失败,那就不要害怕减少损失,果断弃船上岸。另外,可以通过设立清楚的界限来完全避免这一现象发生。大多数非本质主义者认为界限是不必要的限制,实际上它在基本层面上是释放自由的。例如,想象一下,一个繁忙商业街上的操场,孩子们只能在靠近教学楼的一小部分活动,老师们需要看紧孩子们只在界限内活动。但是如果设立上栅栏,明确区分孩子们的安全活动区域将会如何呢?这样的话,老师就可以更好的利用自己的时间,因为不用担心孩子们会去车多的街边,在栅栏内的空间里孩子们也可以尽情的玩。界限不是用来限制人的,而是让人们的生活更简单、更享受。例如,可以在家庭和工作中间设立明确的界限。如果孩子不能带到办公室,那工作就不能带回家。

一直坚持最重要的事情要求人要去除拖慢速度的那些事,并且要好好准备。

一旦你决心采取本质主义的原则,接下来就是最后一个步骤:执行。成为本质主义者要求你要找出拖慢节奏的事情,然后去掉它,而不是找方法避开这些事。例如,假如你是童子军军团首领,需要在天黑前扎营。公平起见,每个童子军背包里的供给都会一样的。但是,遇到了一个问题,那就是有的童子军比其他人快得多,这样团队就分散了,后面的孩子会有落下的危险。你第一个(非本质)解决方案是时不时的停一下,以让后面的人跟上。然后让后面的孩子上前面来保证大家在一起,但是这只会拖慢所有人。最后,你会看到本质主义者的解决方案:将速度慢的孩子的一部分行李交给速度快的那些孩子。通过思考本质主义的原则,问题得到解决。另外,通过做准备,你可以避开不必要的障碍。我们最大的一个错误就是假设自己的计划会按预期的进行。但是一个本质主义者就不会这么想。他们会假设可能会出现问题,然后做必要的准备。无论做什么事情,是送孩子去学校还是做工作汇报,要给你自己预定需要完成的时间50%的缓冲。这样就可以留出空间来修正那些会拖慢你速度的事情。

本质主义者的生活围绕自己展开,一步一步展开日常工作。

如果你曾经一口气就做成了一件事,那你肯定是碰上好运气了。大多数时候,事情不会这么容易。现实生活中,成功往往是在之前进展的基础上一步一步积累得来的。小的成功会带来动力,给人继续前进的信心。另外,小的成功给人以机会检视自己是不是朝着正确的方向前进。虽然一小步一小步地前进可能会使人沮丧,要记住这一小步的结果影响深远。就加拿大里士满的警察局作为例子。很多年以来,他们致力于通过彻底的手段降低屡犯的犯罪率,诸如更加严苛的法律和更加严重的惩罚,但是收效甚微。后来他们决定完全改变预防犯罪的方法,一小步一小步地实施:当警察看到人们做好事的时候,比如将垃圾扔进垃圾桶而不是扔在大街上,就会给他们一个奖励,免费电影票或者青年活动的票。这些措施帮助青年人远离大街,实施措施十年过去了,屡犯的犯罪率从60%下降到了8%。但是无论你的方法是什么,都需要保证要通过设定一个程序来实施这个方法。程序会养成习惯,长此以往困难的事情就会变得简单很多。因此制定一个与目标一致的程序是非常明智的。例如,奥林匹克运动会游泳运动员菲尔普斯的教练让其训练期间遵循一定的程序。菲尔普斯睡觉前和起床后,他就要想象一个慢动作的视频,视频里是他认为最完美的速度。随后他要在训练中模仿这一视频。非常肯定的是,他练习这一程序已经很长时间了,所以在奥运会上这一习惯就发挥作用,他一次又一次地游出了最好的速度,赢得了数块奖牌。

论一件事看起来如何对我们的目标和幸福重要的只有几件事其他的都不重要专注于这几件基本的事情学会做得少而精们就可以创造一种更高效更有成就感的生活

生活中,尝试将事情进行削减,而不是不断增加越来越多的责任和物质。在你的思考和日程中,去掉越多的无关紧要的事情,在生活中你就会更得心应手,那些真正关键的事情就会处理地更好。

Minmalism in Spreadsheets

Data Tables (Alt D T) are the best way to run sensitivity across 2 value drivers for any variable you want to observe.

In this example, I want to see how ROA and ROE varies with I vary the assumed gross profit margin and the sales growth.

This way, we have a clean presentation. I always believe spreadsheets can be below 1mb and done neatly.

NTUC more worried about their own reputation than rats in their stalls that could harm Singaporeans?

Image:NTUC FairPrice Facebook

A delivery man posted pictures of rat traces in NTUC (Singapore equivalent of Sainsburys and Tesco). NTUC's first reaction was to threaten to sue the delivery man and to expose the delivery man's wrong doing - unrelated to rats in NTUC.


It is clear that NTUC was more defensive of its own reputation than explaining to customers how rats were able to bite into food products. Instead of coming clean with a bigger issue that could lead to lost of lives, NTUC decided to threaten the delivery man. One can assess that NTUC was more worried about defending their name than to address the problem at hand.


I think we need to rethink ethics in Singapore's business ecosystem. It is common sense to every Singaporean that NTUC's potential rat infestation is more important an issue than whether the delivery man stole some bread or not.


Perhaps an MP should ask in Parliament if an investigation of NTUC's warehouses and stalls can take place to Ensure Singaporeans have safe access to food. We need to bring up the ethics of businesses in Singapore. I think we should get citizens to expose these firms and collectively teach them a lesson - the power of the public.


One way is for Singaporeans to go to NTUC and start taking pictures of rats infestation, cockroaches and such. If we are serious about taking matters into our own hands in democratic Singapore, we should consider this option.

成功社交法则


社交除了单纯的“做自己”,也需要技巧。

赢得好感公式:次数频繁,距离靠近,时间持久,质量高

赢得别人好感可以从四个维度着手:频率,距离,时长和强度。

尽量出现在你想要赢得好感的那个人周围,越靠近、越频繁越好。因为拥有相同的环境的人更有可能彼此吸引。

其次, 相处的时间长短很重要。你和某人在一起花的时间越多,你越有可能影响到他们从而让他们喜欢上你。 相处质量-即在有效时间内,通过释放善意的信息,在多大程度上可以满足另一个人的心理、生理需求

用身体语言表示好感:动眉毛,头部倾斜,微笑

与萤火虫通过发光器官来吸引交配对象相似,人类使用眉毛的上下运动来吸引关注。 即使从远处做这个动作也可以告诉对方你没有恶意。

第二个身体动作是头部的倾斜。这也是一个没有任何恶意的姿势,因为在你的头向左或向右倾斜的时候,你会露出你的动脉血管。潜意识里,我们只会向那些对我们无害的人露出血管。相反,如果我们觉得受到了威胁,我们会将脖子向肩膀收缩来保护自己。那些与别人谈话时头部向对方倾斜的人比起头部保持竖直的人显得更加友好,善良,真诚。

第三个强有力的身体语言是真诚的微笑。我们通常认为笑脸更可爱,更有吸引力,更友好,且不那么强势。更棒的是,微笑还释放内啡肽,让我们身心舒畅。很难做到不对向你微笑的人回以微笑;一个回应微笑也会让对方如沐春风。

想要别人喜欢,先使别人觉得感觉良好!

到现在为止,你已经释放出足够的善意了,是时候开始交谈了。 到底该如何进行呢?

社交的黄金定律是,如果你想要别人喜欢你,你先要让别人对他们自己感到满意。事实上这一条是所有成功关系的核心。人们被那些可以让他们开心的人吸引,因为他们想要回报以同样的正面能量给他们。想要以更低的价格买到东西?和卖东西的人聊天,让他们感到开心也许有用。

采用“同理心”的谈话策略。使对话一直围绕对方而不是自己身上。比如你看到卖东西的人站在那里一天很辛苦,可以以问候为谈话的开始。

社交进阶公式:吸引力法则

目前为止,我们已经介绍了社交的基本公式。然而在社交理论里,还有一些其他的技巧,比如“吸引力法则”。

吸引力法则定律一, 相似定律, 即选择那些和你持有相同原则或价值观的人成为朋友。该定律有效的原因是相似的人在一起会强化相似的部分从而促进相互吸引。如何运用这个定律呢?你可以在你想展开良好关系的那个人身上找你们的共同点开始对话, 注意避开那些你们并不是都感兴趣的话题。

另一个定律是“好奇心定律”,即当你对一个人表现出好奇心的时候,你也自动引发了对方对你的兴趣。好奇心是人类普遍的特性,你也可以创造“好奇心”来引起你感兴趣的人对你的兴趣。比如,在某些社交场合表现的与众不同特立独行意味着很有可能别人会来找你攀谈,问你为什么这样表现。

第三个定律,互惠定律,即礼尚往来。你可以按下面的例子来实践这条定律,比如你给别人买了咖啡或者顺便带了什么东西,当他们说谢谢你的时候,先别说“不客气”,而说“我知道你也会为我做这些的。”这样就激发了互惠的机会。

让他人讲自己的故事:

首先,你要懂得倾听。如果你在讲一个故事的时候听的人心不在焉,总是望向别处,这感觉是不是很烦?通常来讲,说话的人很清楚对方有没有在听,所以在别人说话的时候要注意倾听,保持眼神交流,千万不要打断别人。

第二,在互动时注意观察对方的身体语言。有些动作,比如向后退,双臂交叉在胸前或者双唇紧闭都是目前的对话进行不妙的表现。如果你看到了这种行为,你可能一直在讲你自己。当对方没有很好的融入你们的互动时,马上转移到对方更感兴趣的话题上。

第三,你回应对方的方式和内容也会影响到你是否能成功社交。你的语气对于你想传达的信息也很重要。比如,低沉得散心音通常与浪漫有关,而高音则表明有意外的情绪。另外一个显而易见的是,你说了什么内容会影响其他人对你的看法。记得要通过认可他人,赞美他人来让别人感觉很好而将你视为朋友。

最后,用共鸣或同理心来让他人知道你理解发生在你们周围的事。比如你可以这样表达你的同理心,在一个服务生很忙的时候你对他说“哦,你这么忙,我都不知道你怎么应付过来的!”

亲密度:验证关系的砝码

亲密的意思是你和别人的关系是建立在互相理解的基础上的。本质上来说,亲密确保你们发展的友谊对双方都有益。测试亲密与否可以让你知道你们的关系进展。亲密度在人们的心理之间搭了一座桥,并可决定友谊的高度。如果你想要开展并维系一段长期的关系,或者仅仅是想从一面之缘的陌生人那里捞点好处,你需要通过测试你们的亲密度来明确你是否可以达成目标。

怎样测试呢?对视是一个百试不厌的方法。如果一个人拒绝在你身上停留目光,那么你还需要加把劲使得你们可以有长时间的眼神交流。

你也可以通过观察行为的方式,比如轻轻触摸或者是模仿对方的动作来测试。由于我们和比人不熟悉的时候,通常只是短暂的触摸彼此肩膀以下部位或握手,碰触其他部位就可以昭示你们的关系非比寻常了。当你们都就坐的时候轻触对方小臂或膝盖可以看出你们的关系亲密与否。

由于心理联系紧密的两个人在谈话时会模仿对方的动作,你也可以通过镜像模仿对方的动作来测试亲密度。做这个,你需要用“领导与跟从”的方式改变你的身体姿势,比如交叉或打开双臂。如果另一个人模仿了你,便证明你们之间的亲密度是很高的。

Minimalism principles to cost cutting - don't sacrifice quality


When you cut cost, you need to maintain quality standards. You cannot decrease service levels.

I like the principle of “Less”. You can start by saving space and unnecessary activities that do not implicate operations. Space is often something you can consider. Also consider hot desking. You don’t have full capacity all the time. Hot desking allows you to cut down space use. 

Another way to cut cost is to outsource non-core business operations. It is cheaper because you won’t have to employ someone and consider costs comprising wages, insurance, training and development.
Also, create the right incentives. Give sales people KPIs that help the firm, not close deals but leave operations unattended.

No matter what happens, firing your staff should be the last option. It creates insecurity and fear in the firm. Once that happens, valuable employees may start finding new jobs. Give employees the option to go for unpaid leave.



We need to shut down tax havens


If an investor from country A buys stock from country B, accounts of country B would record the sale as a liability. If the investor from A record this as an asset in country A, he would be taxed on income of this stock. If the investor in country A were to park it in a Swiss account, he wouldn't be taxed.

Since the financial crisis began in 2008, economic growth has dwindled dramatically, leading to increasing debt. In 2014 alone, income hidden away in tax havens removed $78 billion in tax revenue for European countries.

As we speak, the rich get richer by escaping tax. We need forceful solutions. Tax havens should face economic sanctions and trade levies.We need international compliance. 

We can create an international wealth database to help tax authorities to verify when banks are withholding client information.

Multinational corporations also avoid paying taxes. They earn profits from around the world and apply transfer prices to minimize tax. These practices harm society and add to increasing economic inequality. We need to shut down tax havens.

Don't underestimate the power of a loyal customer - a few tips based on personal experience



The success of a company is tied to the relationship with their customers. Don’t underestimate the power of a loyal customer to spread the gospel of your brand.

Customers are not interested in unclear product propositions. We want to relate to your product in an instant. Your product has to be intuitive.

A loyal customer is valuable. They generate a lot more revenue than others.

A loyal customer talks about your product and return many times to buy your product.

If your product is failing, you need to learn what your customers want. Rethink your product specifications – does it meet the needs of customers?

Visual impression means a lot. If any product is unappealing, it’s hard to get customers.

Your team members are only second to the customer. Hire very slowly, but fire quickly if they are not a good fit.

Consumerism is screwing us up. Own lesser things, have lesser problems in life


How many things have you bought that you have never used before?

Most of us make impulse purchase at the flea market and online. While this trend may not be harmful, it is certainly not without a cost. Hoarding things make it hard for you to stay organized. These things have the potential to destroy our life, take away your attention.

Consumerism have been touted as the engine to fuel the economy. Advertisers also claim that it makes you happier. But today, we want to be anti-consumerism. Buying more things does not make you happier.

You are suffering from consumerism if you bought too many things and if your home and cellar is filled with useless items. Do you still determine happiness by the number of assets you own? Materialism means you have more things to organize and to worry about. Buying more today means less money for tomorrow. Buying more also means contributing to inflationary measures – i.e. your money is worth much lesser.

Many of you will notice that having too much of something does not satisfy. If you have too much of a good food, you begin to get sick of it. Consumerism causes depression because you are in the rat race to continue to buy more, buy newer models of cars and phones.

So what should you do?

Get rid of things you don’t use. Get rid of emotionally charged things. Opt for a simpler life. Experiences hold a higher value than material possessions. Experiences create bonds and they shape our identity more than possessions. A week of family bonding time can strengthen ties. A few more cars will not. You can try being an anti-consumptionist for a while. Detox your life.



Head start to success: Simple principles of a successful career and business venture


Success is unrelated with education

When it comes to business, most people think there’s an official starting line: A degree, an apprenticeship, or stumbling on the right amount of money.

You certainly don’t need an MBA to have a business. Common sense is most important. You will also need to read a lot. Read books written by successful businessmen. It’s the cheapest way to absorb decades of experience.

Will MBA payoff?

The MBA won’t be the one place to pay to receive knowledge and contacts to start a business. After considering the opportunity cost of jobs, MBA fees can go up to $200,000. That’s expensive. But does it lead to success? No, there is no correlation between success and MBA at all.

The 101 of value

You don’t only need to think of a product to tell. It has to be a product that people are interested to buy. Buying decisions are triggered by emotions or specific requirements.

Imagine selling a bottle of stale water to a hiker lost in a desert. He’d be willing to pay just about anything for that lousy bottle, just because it responds to his predominant need. The lesson here? Find your own desperate hiker.

There are four kinds of need

  • Desire to acquire and collect thing
  • Desire to feel valued and loved
  • Desire to learn and satisfy curiosity
  • Desire to defend ourselves.

There is no cheap way to communicate with your intended market segment. Sometimes, it’s better to deliver a hand written note than to advertise on social media. People don’t buy a product for its own sake. They buy it because of the end result they’re hoping to attain. For example, a woman won’t pay $20 for a lipstick simply because the color is nice. She buys it because she hopes it will make her more desirable. This is why testimonials are important.

You can close a sale even if the customer is reluctant

The owner of a pet shop can simply convince a prospect by allowing the owner to bring the pet dog for a week as a trial. It is very lightly that the owner will not return the dog. Clients hate to make a bad choice. So we can let them test the product and if they don’t like it, allow a refund.

Communications is key

You might have a great idea, but you need clear communications to implement. If you want someone to do something, you should tell them why. People like to understand what they are doing. If you explain why, you don’t have to micromanage every step.

A simple way to communicate better is to stop putting others down. People can also become defensive and try to save face rather than understand your comments. Create a safe environment for people to share ideas.

Minimalism in reading - the equivalent of speed reading


First, you don't actually have to read everything in a book or newspaper to understand it. In fact, it's impossible to read everything that passes over your desk. Instead, you should get in the habit of selecting and prioritizing what's actually important. 

Second, you don't have to remember everything you read to get something from the material. We develop this misconception about reading in school, where we're under pressure to remember everything we read in our textbooks because we'll be tested on the material.

If you want to retain the information for the future, you'll need to create an easy retrieval system.

Try writing down the crucial information (electronically or on paper), or make highlights and notes in the margins. Then, simply file the materials away. This way you can find the information easily, and it will also take away the pressure of memorizing everything.

We need to get the rape culture out of the way for progress.


 “Like a spider, she drew him into her web.” This was said of an 11-year-old girl when she defended against a guy who tried to rape her. Rape victims across the world are blamed for luring guys to rape women.

In this case, which happened in Cleveland, Texas in 2010, the 11-year-old girl was repeatedly gang raped by several men. You might agree that this was a clear cut case. But the defense said the girl was audacious enough to wear makeup.

Facts were twisted and used to blame the victim. The public were shocked that the men had been “seduced” into such behavior. There was a lot of concern about the case affecting the men for the rest of their lives.

These attitude is the product of the culture we live in. We expect woman to adhere to rules and men’s unspoken policies to avoid getting raped. Girls are told not to go out alone at night, not to talk to strange men you don’t know, not to wear revealing clothing.

We cannot keep putting the responsibility of rape prevention onto the victims makes it easier for people to blame them if a rape does occur.

Rape doesn’t result from the actions of a small number of men. We need to rewrite rules of society.

Buy index funds, but if you insist on trying our stock trading for yourself, read this.


I'm prompted to just tell investors to buy ETFs or index fund. But I realized not many investors are aware of the basics and still believe they can beat the market. So here's a simple 101 of stocks.

You own a business when you own a stock

Every stock represents part of a business, and when you buy stock you’re actually purchasing a share of the company. So in the same way that entrepreneurs can own a business outright or split ownership with other partners, as a stockholder, you can own shares of a company.

But while entrepreneurs and partners work day in, day out to manage their business, as a shareholder you don’t have any responsibility for managing the company and can sell your shares whenever you want.

So stocks are effectively pieces of a company, and many companies make their stock available to the public. This is a strategic decision that depends on the size and financial needs of a company. Every business relies on financing, but some entrepreneurs use their own savings while others come up with the initial capital by asking family and friends like the founders of Google did.

As a company grows, its funding often needs to grow with it. Eventually, the company can become so big that it only has two options for how to raise the massive amounts of capital needed to run its daily operations and make investments


  1.        They can borrow money from a bank just like an average person would do to buy a car or a house.
  2.        They can sell ownership of the firm for money.

Take emotions out of the equation

Financial news can create distress. Investing is about keeping calm and going for the long term.
In fact, one of the best times to buy stocks is when investors’ emotions drive down financial markets. Market panic is the best tool to get cheap stocks. Don’t feel a sense of “missing out” when your peers make, let 20%, and you sat out of the deal. There is nothing to panic! Investments is best done when you are calm, and your only counterparty is the market.

Don’t invest an amount you cannot afford to lose. Fear can drive people to make irrational choices.

  • When looking at a stock, it’s best to act like a five-year-old and keep asking why.
  • Why do people like or need the company’s products in their lives?
  • Why do they consume its products?
  • How is the company making money?


If you don’t know the answers to these questions, its better off buying the entire index through index funds of ETFs.

Today, financial markets are prone to drastic drops and spikes. These changes can be caused by mood swings prompted by over-excitement and disappointment.



Don't make decisions when you are stressed.



Adult humans are naturally unsettled by things they don’t understand. Light ambiguity can be amusing or intriguing, but more extreme cases of ambiguity can induce us to make rash decisions.

Ambiguity will always be a part of our lives. It’s important to be able to cope with it, especially in key situations in life.

Don’t make important decisions when you’re stressed out. Don’t quit your job just because you’ve had a bad day at work. Wait until you’ve calmed down before making any big decisions. If you’re feeling anxious about some kind of ambiguity, you’re not thinking straight.

Millionaires don't all lead luxurious lifestyles. Your goal may be wrong



Many of us want to be millionaires to lead a luxurious life. Yet, I know many millionaires who become millionaires by avoiding flashy lifestyles. They prefer to be financially secure and independent.

Financial independence simply means you can avoid work and lead a credible lifestyle - travel, have fun, mean just below your means.

Many people prefer a lifestyle they cannot afford. They drive cars, drink wine, gamble, go for expensive holidays. They stress over how to afford their lifestyles. The alternative is to consume lesser and you can immediately be richer. Rich is a relative term when you compare what you have to how much you need.

Productivity at work and at home. Develop habits, stop multitasking and say no more often


When you make something into a habit, doing it becomes painless and effortless. Consider your daily habits. Perhaps you make yourself a cup of warm tea right after you wake up. If you have done this for years, it becomes a habit and it is painless. If something is important to you, make it into a habit. At first, you have to do it conscientiously and repeatedly. One day, it will be automated. 

Multitasking is a waste of time. Imagine you are using a water host to clean the floor. You need to focus on one source and you need high pressure. If you split the source into a few hosts, the effect of cleaning is weakened. Give that one thing you do undivided attention. Move on after you completed the one thing.

Say no more often than yes. Pick what you agree to do carefully. A simple rule is to make "no" your default answer. Do only the most important things in life.

What happens when you fail to spot blurring of lines between sectors and market segments


A technological innovation disrupts. Before the 2000s, Dell was a market leader and enjoyed massive profit margins. After that, Apple introduced tablets which ate into the market share of laptops and computers.

It may not be easy to spot trends ahead of time, but leaders must try to navigate hints and signals. Nokia didn’t act on the series of patents that Apple was filing secretly over the years.


You need to find talent that can spot developments early in an industry, and develop a taste for cross sector analysis. Disrupt happens when one industry crosses into another. Think about the implications of mobile phone technology and the financial sector. Major changes to take place soon. The same will happen in other industries when sectors merge.

Intelligent investors understand the importance of stock-market history


This is an excerpt of a summary of the Intelligent Investor. You can choose to read the article or simple read these next 3 words to save your time and pain – buy index funds.

Looking back through history reveals that the stock market has always been defined by regular ups and downs. Often, these fluctuations can’t be foreseen. The unpredictability of the market means that investors need to be prepared – financially and psychologically.

Economic crises, like the Wall Street crash in 1929, are a fact of life, and happen from time to time.

Thus you need to ensure that you can take a big hit and survive. This means that you should have a diverse stock portfolio, so your investments don’t all get hit at once.

What’s more, you should be mentally and psychologically prepared for crisis. Don’t sell everything at the first sign of danger. Remember instead that, even after the most devastating crashes, the market will always recover.

And while you can’t predict every crisis, looking at the history of the market will give you a better idea of its stability.

Once you’ve determined that the market is stable, focus on the history of the company in which you’d like to invest.

Look, for example, at the correlation between stock price and the company’s earnings and dividends over the past ten years. Then consider the inflation rate, i.e., the rise in prices generally, in order to see how much you’d really earn, all things considered.

For example, you calculate a 7-percent return on investment within one year, but if inflation is at a 4-percent rate, then you’ll earn a return of only three percent. Think carefully about whether it’s worth the effort for only a three-percent return!

When it comes to shrewd trading, a knowledge of history is a fine weapon, so be sure to keep it sharp.

The first thing you should do before you invest isn’t to look at a stock’s history. That’s important, sure, but what’s more important is looking at the history of the stock market itself.



Work Email Tips



When you are working on a document, don't leave the email open. Deal with work one thing at a time. Distraction is painful. You take twice or more time to go back to what you were working on.

Read your email aloud or in your mind before sending. There will almost be always silly mistakes. You want to look professional.

Keep emails short. Try to rewrite them so that you can your points delivered the shortest possible way.

If you bcc someone, do it because you don't want to get that people flooded with replies. But always tell the rest of the group who is bcc-ed. You don't want the embarrassment when the person in bcc replies.

I find that changing the title to focus on the new key points is important. Helps you find the content you need quickly.

Writing as simply as you can


Writing is simply talking without being interrupted. You have all the time to think and you have all the time to deliver the message. Writing is also efficient because the writer does not need to repeat the message.

One thing I learnt about writing is the beauty of simplicity. Simplicity in terms of sentence structure and the type of words used.

Keep your thoughts clean. Write to tell your readers what's on your mind. The shorter the sentence and the entire piece, the better.

Where possible, blog on a platform with minimal scripts. Don't use advertisements. Don't use wordpress.

Start today.

Inflation and your pay


I would like to address the demand for cash balances. How much you will keep in your cash balance is a function of price levels.

If prices fall by 1/3, people will need 1/3 less money in their wallets. In the same way, if prices increase, people will need more money in their wallets.

Wallets is merely a simpler way to address liquidity. The more they need their money, the more liquid they need their savings to be.

Prices of money are determined by supply and demand of money
Purchasing power of money is merely the inverse of price levels. As prices rise, the purchasing power of money falls.

If someone uses fake money to purchase goods and services, the supply of money increases and the new price level will increase. The value of each existing dollar is diluted by the new dollar. This is similar to the inflation process. If the government releases more money into the system, the value of your money decreases.

In other words, if you did not have a pay increase this year, the value of your pay package would have decreased by the level of inflation.

Which is a more dominant force in changing prices? It is the supply of money. Government and financial institutions can collectively employ looser monetary policies to increase the supply of money. Theoretically, they could print money, drop it into your mailboxes and decrease the value of money. They could also lower interest rates to increase lending.

I hope all these are clear. But if there is one thing I would like to stress, it is that the value of your money is determined by the supply of money and the demand for money. The value of your money decreases when there is inflation. Pay increases matching inflation is not an employee benefit. It is to ensure the value of your pay remains the same as the year before.

Websites that disrespect consumers should be made irrelevant


Using too many plugins and scripts? Didn't optimize your images? If you don't respect the pockets of consumers you really don't deserve many viewership.

Consumers can collaboratively boycott these sites. Create your own content. What can you do to generate sustainable content for the Internet? 

1. Use simpler words. Don't embed scripts if you want to tell me your Twitter username, type it. Don't embed the code. 

2. Use plain html. You don't need to customize CSS in a Wordpress environment.

3. Optimize images or don't use images at all.

4. Make impactful content. If they are not impactful, use a social platform.

Website Obesity



As a minimalist, it pains me to see how websites have become "obese", overloaded with information and pictures unnecessarily.

What's taking up so much space? Besides pictures which I feel are necessary for visual impact, the biggest reasons are scripts, advertisements and social sharing functions. Merchants and website makers now feel the feel to overwhelm our websites with dynamic content.

We need to strike back. This is why I dislike Wordpress and have moved most of my blogs back to simpler platforms like blogger.

Who gets hurt when website content gets more "obese"? It is us, the consumers. As we consume more data on mobile phones, we will suffer as websites become more bloated.

Here's what we can do to tackle #websiteobesity

1. Blog on simpler platforms

2. Boycott scripts

Working from home - creating value with lesser footprint



I have been thinking about work. Work is the processing of creating value for society and in return, the worker gets remunerated for the value he or she creates. But in cities, many people travel to office for "work". Work becomes a routine to appear somewhere else. They don't necessary give their best because work is not always motivating. They may not like their bosses, their team or even the work they do.

I am clearer now after observing working styles across Europe, China, Australia, Taiwan and Singapore. People appear to be self motivated when they commit time to work on things they love to do. While this is simple, it's often underrated. Working on something you love creates unspeakable value for yourself - as you created, you have fun. No amount of money can replace this feeling. Bosses and workers are equally responsible for ensuring workers love their work. Without joy, they will come to office late, they will be unhappy every night and look forward to the weekends. This is definitely not what man is made for.

Neither do I advocate that everyone takes on online trading and blogging. Most of these are just eye catchers and don't bring in sustainable income. I'm advocating that everyone be open to take a pay cut to find work nearer to your home and to do something you like. In many circumstances, you may find that you like to bake, make clothes, host friends. Be adventurous and be honest with yourself. You can start a bakery from your home and you can start a B&B if you live in a private apartment in Singapore.

A simpler way is to initiate a pay cut to work lesser hours. Take the hours you saved to think about a new business. The new business does not have to be an online venture, it can be brick and mortar. I own a rather brick and mortar business of tailoring. Anyway, the lines between online and physical sales is blurred. Revenue collection online is now far more convenient.

I advocate that you escape from the 9 to 6 pm lifestyle. Do not work on anything that you don't enjoy. Find that spot that you love and work hard on it. This is not new at all. In the early 1960s and 1970s in Singapore, we used to do household chores for income. My mother was a tailor and my relatives sold products door to door.

How to buy Index Funds in Singapore


I felt this post was necessary to give Singaporeans a no nonsense guide on buying index funds. I'm not paid for this post, so you can be sure this is objective. I was the President of the Society of Financial Service Professionals, Singapore and am a CFA Charterholder.

I won't address why you need index funds again.Going straight to the point, there are 3 ways

1. POSB $100 min a month investment in Singapore Equity and Bond ETF. Search POSB ETFs and you will see a monthly investment plan. There is a sales charge apart from the monthly fee.

2. You can buy ETFs off the exchange. To do this, you need an account with a local broker. You will always need to pay the minimum transaction fee of $25++ per trip.

3. You can buy ETFs off the exchange with Standard Chartered Bank. Note that they will be your custodian, not the CDP. There is no minimum transaction here.

Other ways - you can buy from Fundsupermart, but I am a strong believe of going direct to buy from the exchange, never from an intermediary. 

Important Note on Insurance


The Short Story

Buy term life insurance and critical illness insurance because you will regret if you do not.
The Long Story

Many don’t appreciate insurance. Most regret only during the occurrence of risk events. When these events occur, accidents and prolonged illness can deplete your savings rapidly.

Many may delay the purchase of insurance because it is just to justify the returns from the expense. This is also why investment linked policies seems emotionally easier to sell.

A survey by LIA in 2007 found that the average policyholder is under-insured by as much as $362,000.

Plans that are bundled with savings and investments such as whole life and investment linked products seem to be more popular. The focus on cash value always undermines the importance of protection.

It is hard to price protection. That’s why it takes so much effort to convince someone to buy the protection only product. If agents sell a plan coupled with savings and investments, the product seems more attractive.

Premiums for whole life plans can be much more expensive than a simple term policy. The savings component can be easily parked somewhere else.

To determine the amount of insurance you need, it is good to start with a needs analysis. An advisor will have to understand your circumstances to ascertain how many years of income is needed should a risk event occur.

Many planners do not take into account the required household Cashflow. When planners are more concerned about their own earnings, their clients may suffer from a lack of Cashflow.

It is also not coincidental that the least sold insurance and the cheapest for customers, term, has the least commissions. Term is flexible in terms of coverage horizon. Logically, you may not require life coverage after your retirement because you have no or little earnings power and you should be able to save enough for bequeathing needs. Insurance works best to cover the risk of losing income so that your dependents will not suffer.

Delay the purchase is not a wise decision. If you are struck with some conditions, insurance companies may not admit you into their plan?

Please do not switch plans because there will be an underwriting process. If your health has deteriorated, you may be faced with higher costs or lower coverage.

Truth about insurance



Investment Linked Policies and Wholelife policies are very expensive.

For the first few years, your agent will receive up to half of the premiums you pay. Do you want to enrich someone else or yourself? The better choice will be to invest in Term Insurance which is the cheapest option. Better still, do it yourself. Compare prices online and get the cheapest!
Plain is better than complex.

Some insurance products have multiple critical illness claims. These are very complicated options. Why would anyone claim a partial amount for the first occurrence of cancer and claim the rest during the second? Product originations will do all they can to create weird products. Please just buy plain term products.

Buying direct is better than buying through an agent.

Try not to use agents. They call themselves planners but most of them are not specialists in wealth management. They take some exams and meet the minimum bar to sell products. To trust your money with a stranger, you will really need someone who at least, is a CFA Charterholder or a qualified money manager. Planners do not go through the rigorous quantitative training of financiers. There are simple rules to follow for insurance. If you really need help, find a CFA Charterholder or find an adviser with decades of experience, at least.

Yes, you need Death coverage but up to the extent to cover your income.

Your family should not profit from your death. Just estimate your future earnings and cover up to 10 years of your income. Your family members just need a lump sum to tie over while they recover from death of a relative. The purpose of insurance is to mitigate risk, not for gains.

The Giffgaff effect in Singapore for mobile plans


It’s coming. Myrepublic has hit the pain point. Customers are on the brink of being released from costly data plans. It does seem like the 4th telco understands the need to alter the existing value system. In this era, we use mobile for everything.

Mobile data helps alleviate the pain for travel on public transport and helps Singaporeans execute complex tasks that used to be physically troublesome (pay fines, banking, shop etc).

Hardware has caught up. Our iPhones and new android machines have the same if not more computing power than PCs 5 to 10 years ago. But Singaporean data plan providers have chosen to be milk customers instead of rethinking their value proposition.

Our business models have not caught up. We are still trap with the minimum 300 mins and 1000 sms. Those are base fees that force you to commit $15 dollars for nothing. Hardly anyone uses calls and sms. Above that, they layer prohibitive fees for data — especially if you exceed the amount of data you contracted for. That’s not pay per use. That’s a fine.

The government has generally stood by these telcos because frankly they are local champions. They employ a lot of Singaporeans and higher profitability means good pay and good returns to Singaporean workers and investor. But the lack of competition prohibits innovation.

We badly need cheaper mobile data plans. Kids and students need to consume more data. We don’t want to micro manage what they do with it. But we want kids to be at the forefront of technology. Be exposed. That’s the first step. We also need every Singaporean to be mobile ready so we can implement smart nation initiatives. We could possibly be using mobile phones to tap on MRTs, we could mass adopt smarter payments systems and we could help formulate better policies with data.

The current pricing model is unsustainable. The Giffgaff effect has arrived. We will see a telco serve an entirely different segment (I believe this is the new majority) of customers who want cheaper mobile data and little or less other value added service. It’s a battle of pricing model. Check out our peers in Taiwan, Japan and even the medieval UK.

One day we will see no frill plans like this

  • 10 gb, 15 mins talk time, 100 sms — $60
  • Unlimited data — $80 to $100

If you read this, share it or respond so our politicians know what we want and can reflect this in parliament. Takes too long for our conglomerates to understand the shifting grounds globally. Perhaps they already do, but they prefer you be exploited.

BreadTalk and Trust

We recall how Bread Talk represented that the soya milk they sold were fresh. But we later found out it was Yeo's soya milk. Arguably, not as fresh as they want it to sound. Post this incident, I have hardly purchased anything from Bread Talk.

Businesses that can win the trust of consumers develop competitive advantages. Consumers are happier to be associated with the brand and they are prouder to share their purchases with their friends in person and on social media platforms.

A firm needs to build moral capital in order to lead effectively in their respective sector. Moral leadership gives legitimacy for the firm to transform their businesses. Especially in Asia, a virtuous company must understand that it cannot pursue profit at the expense of its customers.

The basic elements of a virtuous organisation comprises courage, perseverance and discipline. In recent news, BreadTalk seems to lack all three of these elements. They lack the courage to come clean about your mistakes, they show a clear lack of perseverance and discipline to grow their business the right way.

I am skeptical about the future growth of a firm that chooses to lie about their products to their customers. I am skeptical about BreadTalk as a symbol of success in Singapore.