Summary of 12 Rules of Life

  1. "Stand tall with your shoulders back." Good posture improves our emotional and psychological state and also benefits our physical health.

  2. "Treat yourself as you would someone you're responsible for." We often neglect our needs and fail to set healthy boundaries because we don't treat ourselves kindly. This rule encourages self-compassion.

  3. "Improve something each day." We find purpose and satisfaction by making small changes that benefit our environment or others.

  4. "Compare yourself to who you were yesterday, not to others today." Constantly comparing ourselves to others leads to feelings of inadequacy. This rule encourages self-improvement.

  5. "Don't let your children do anything that makes you dislike them." Setting boundaries and disciplining children helps them become responsible adults, but it should be done out of love, not hate.

  6. "Fix your own problems before criticizing the world." We should take responsibility for our own lives and surroundings before trying to change society.

  7. "Seek meaning, not just convenience." A fulfilling life comes from finding purpose, not just taking the easy road.

  8. "Be honest or at least, don't lie." Lying destroys trust and relationships. Honesty is key to maintaining order in our lives.

  9. "Listen to others, they may know something you don't." Being open-minded and humble improves our interactions with others.

  10. "Speak precisely." Clear and precise communication builds trust and resolves conflicts.

  11. "Leave children alone when they skateboarding." Children need the freedom to explore, take risks and make mistakes in order to develop self-direction and autonomy.

  12. "Pet a cat when you see one." Small acts of kindness and compassion can have a positive impact on our emotional state.

Regulations of the Crypto Maket

In its early years, the cryptocurrency market was largely unregulated. This lack of oversight allowed for a Wild West-type environment, where exchanges and platforms facilitating the buying and selling of digital assets were not subject to strict regulatory requirements.

However, as the market has matured and grown, we have witnessed the collapse of several high-profile exchanges, such as Mt. Gox and BitConnect. These failures, along with the general lack of regulation in the market, have caused investors to question the integrity of the entire ecosystem and led to a lack of trust in the market.

In response to these concerns, regulators have begun to pay more attention to the cryptocurrency market. They are implementing measures such as KYC (know-your-customer) and anti-money laundering requirements for crypto exchanges in certain jurisdictions. Regulators are also looking at ways to protect customer assets, ensure market integrity, and promote financial stability in the market.

One example of these efforts can be seen in the Monetary Authority of Singapore (MAS), which recently proposed guidelines for consumer protection in cryptocurrency trading. These guidelines include requirements for crypto service providers to properly segregate customers' assets, mitigate potential conflicts of interest arising from other business lines, and establish complaint-handling processes.

These measures aim to prevent the kind of commercial failures that have been seen in the market in recent years and increase trust in the market. By ensuring that firms follow proper protocols and responsibly handle customer assets, regulators hope to reduce the negative public perception of digital assets.

While some may view regulation and cryptocurrency as incompatible, it is becoming increasingly clear that code is necessary to build trust and credibility in the market. By subjecting firms to regulatory oversight, investors can feel more confident that their assets are being handled responsibly.

However, it is essential for regulators to strike a balance between clarity and the need for innovation in the market. Too much regulation can stifle innovation, but a lack of regulation can lead to problems such as the collapse of exchanges and a lack of trust in the market. By finding the right balance, the cryptocurrency market can continue to grow and mature, attracting a more comprehensive range of investors and ultimately reaching its full potential.

Book review - The Daily Stoic

The Daily Stoic is a book that presents the teachings of the ancient Greek philosophers known as the Stoics. The Stoics were a school of philosophy that originated in the 3rd century BC and was founded by the philosopher Zeno of Citium. The Stoics were concerned with living a virtuous life and finding inner peace and happiness through wisdom, reason, and self-control.

One of the core principles of Stoicism is the idea that we should focus on what we can control and let go of what we cannot. The Stoics believed that external events, such as success or failure, are not within our control and that it is futile to worry about them. Instead, they focused on developing their character and virtues, such as integrity, honesty, and compassion, which they believed were within their control.

This emphasis on focusing on what we can control can be seen in the Stoic concept of "apatheia," which refers to a state of being free from negative emotions such as anger, fear, and anxiety. The Stoics believed that these negative emotions were caused by our attachment to things that were not within our control and that by letting go of this attachment, we could find inner peace.

Another essential concept in Stoicism is the idea of "negative visualization," which involves imagining the worst-case scenario to appreciate what one has and prepare for potential challenges. This practice helps one to maintain a sense of perspective and not take things for granted. The Stoics believed that this practice could also help to reduce anxiety and fear, as it helps us to realize that we can cope with difficult situations if they arise.

The Stoics also emphasized the importance of living in the present moment and not getting caught up in regrets about the past or worries about the future. They believed that the present moment is all that truly exists and that the past and future are just mental constructs. One can live a more mindful and fulfilling life by focusing on the present.

In addition to focusing on the present, the Stoics believed in the power of reason and self-discipline. They thought that by using logic to understand the world and our place, we could make better decisions and lead a more virtuous life. Self-discipline, or the ability to control one's desires and emotions, was also essential for living a good life. The Stoics believed that by cultivating self-discipline, we could become masters of our fate and find inner peace and happiness.

One of the key figures in Stoicism was the philosopher Epictetus, who was born into slavery in ancient Rome but later gained his freedom and became a philosophy teacher. Epictetus taught that we should not let external events determine our happiness but rather that we should find happiness within ourselves through the practice of wisdom and self-control. He also emphasized the importance of living a virtuous life and serving others.

Another important figure in Stoicism was the philosopher Marcus Aurelius, who was the Roman Emperor from 161 to 180 AD. Marcus Aurelius was a firm believer in the Stoic philosophy and wrote extensively about it in his journal, which was later compiled into a book called "Meditations." In "Meditations," Marcus Aurelius wrote about the importance of living a virtuous life, practising self-discipline, and finding inner peace through cultivating wisdom and reason.

Born to be organ donors


In the bustling metropolis of Shanghai, two friends named Wei-Lin and Ling-Yi navigated the harsh realities of a society where human clones were raised to be organ donors. Wei-Lin was a carer tasked with looking after the donors as they prepared to donate their organs, while Ling-Yi was one of the donors, struggling to come to terms with her limited time left to live.
Wei-Lin and Ling-Yi were two ordinary children selected to attend the private school called Willow Lake at a young age. They were chosen because they had a rare genetic trait that made them suitable candidates to become organ donors later in life.
As children, Wei-Lin and Ling-Yi lived a seemingly everyday life at Willow Lake, surrounded by lush gardens and fields and given the best education and care available. They were protected from the outside world and told that their lives had a higher purpose, but they were not initially aware of the true nature of their meaning.
As they grew older, Wei-Lin and Ling-Yi began noticing minor educational discrepancies. They were not taught certain subjects, such as reproductive biology, and were prohibited from leaving the school grounds. They also saw that the students at Willow Lake were not allowed to form close attachments with each other, as they were told that they would eventually have to leave the school and go their separate ways.
Despite these oddities, Wei-Lin and Ling-Yi enjoyed their time at Willow Lake and formed a strong bond with each other. They spent their days exploring the gardens, playing sports, and studying hard in their classes. They were happy and carefree, unaware of the challenges that lay ahead.
It was not until they reached their teenage years that the full extent of their purpose as organ donors was revealed to them. They were told they were special, chosen to save the lives of others and to make a difference in the world. But as they learned more about the process of organ donation and the limited time they had left to live, they found it increasingly difficult to reconcile their fate with their dreams and desires.
As the two friends grew older and their time as donors approached, they were forced to confront the harsh realities of their society and the sacrifices they must make. Ling-Yi struggled to come to terms with the fact that she would never be able to have an everyday life, and Wei-Lin grappled with the guilt of knowing that her role as a carer meant she would outlive her friend.

Ling-Yi struggled with frustration and anger, questioning why she had been given a life with such limited possibilities. She longed for the freedom and autonomy most people took for granted and struggled to find meaning in her life as a donor. On the other hand, Wei-Lin struggled with feelings of guilt and responsibility, knowing that her role as a carer meant that she would have to watch her friends suffer and eventually say goodbye to them.
Despite their fears and uncertainties, Wei-Lin and Ling-Yi remained determined to make the most of the time they had left. They threw themselves into their passions and pursued their dreams with fierce determination, finding joy and fulfilment in life's simple pleasures. Ling-Yi continued to paint, filling her canvases with vibrant colours and expressive brushstrokes, using her art to cope with her emotions and connect with something larger than herself. Wei-Lin dedicated herself to her work, striving to provide the best care possible to the donors under her charge and to make a difference in their lives.
As the end drew near, Wei-Lin and Ling-Yi found the strength to say goodbye, as Ling-Yi made the ultimate sacrifice to save the life of another. In her final moments, Ling-Yi found peace and acceptance, knowing that her death would bring new life to someone in need. Wei-Lin was very sad after her friend passed away, but she was comforted by the fact that Ling-Yi had lived her life fully and impacted the world. Wei-Lin thought about all the special moments they shared and how much they loved each other, and she knew that Ling-Yi would always be with her.
After Ling-Yi's passing, Wei-Lin was left to carry on without her best friend. The loss was devastating, and Wei-Lin struggled to find meaning and purpose in her life. But as she reflected on the time she had spent with Ling-Yi and all they had learned from each other, Wei-Lin was inspired to continue fighting for a better world and never let go of hope.
She threw herself into her work with renewed purpose, determined to make a difference in the lives of the donors under her care. She knew that she could not change the circumstances that had brought her to this point, but she could do her best to impact the lives of those around her positively. Wei-Lin's dedication and compassion made her a source of hope and positivity for people facing death.
Through their friendship and shared struggles, Wei-Lin and Ling-Yi discovered the true meaning of love and the power of the human spirit to overcome even the most difficult circumstances. They learned to cherish every moment, to find joy and beauty in the simplest of things, and to never take life for granted. And as they navigated the complexities of life and death in a society where the value of an individual was determined by their ability to donate organs, they emerged more robust and more resilient, with a renewed sense of purpose and determination.

The Time-Traveling Cafe in Changsha

Li-Mei sat nervously in the time-travelling chair at The Time-Traveling Cafe in Changsha, China. She had heard about the cafe's unique ability to allow customers to travel back in time, but she had never thought she would have the chance to experience it for herself.

As she waited for the coffee in front of her to cool, Li-Mei closed her eyes and thought about her mother, who had died when Li-Mei was just a child. She had always regretted not getting to know her mother better, and she hoped that the time-travelling chair would allow her to spend some time with her mother in the past.

Suddenly, the coffee grew cold, and the room began to spin. Li-Mei opened her eyes to find herself in a small, cosy living room, surrounded by the familiar faces of her childhood. Her mother was sitting on the couch, reading a book and smiling at her.

Overwhelmed with emotion, Li-Mei ran to her mother and hugged her tightly. She couldn't believe that she was finally getting to meet her mother as an adult and have a conversation with her as an equal.

As the two of them talked and laughed, Li-Mei realized that she had been holding onto her grief for far too long. She had always blamed herself for her mother's death, but her mother reassured her that it was not her fault and that she was proud of the woman Li-Mei had become.

As the time-travelling experience ended and Li-Mei returned to the present, she felt a sense of closure and peace that she had never known. She left the cafe with a renewed sense of purpose and a determination to live her life to the fullest.

Wei-Yen had always regretted his mistake on his high school graduation day. He had been drunk and disrespectful to his classmates and teachers and always wished he could go back and make things right.

As he sat in the time-travelling chair at The Time-Traveling Cafe, Wei-Yen closed his eyes and focused on the day of his graduation, hoping that the time-travelling chair would transport him back to that moment.

As the coffee grew cold, Wei-Yen stood on the stage of his high school auditorium, surrounded by his classmates and teachers. He couldn't believe he was back in the past, and he immediately knew what to do.

Wei-Yen approached his classmates and teachers and apologized for his behaviour that day. He told them how much he regretted his actions and his gratitude for their forgiveness.

As the time-travelling experience ended and Wei-Yen returned to the present, he felt a weight lifted off his shoulders. He left the cafe feeling lighter and more at peace, knowing that he had finally made amends for his past mistakes.

Ying had always felt like she was living someone else's life. She had married a man she didn't love and had taken a job that didn't fulfil her, all because she felt pressure to live up to her family's and society's expectations.

As she sat in the time-travelling chair at The Time-Traveling Cafe, Ying closed her eyes and thought about the day of her wedding, hoping that the time-travelling chair would allow her to visit her younger self and offer some advice and guidance.

As the coffee grew cold, Ying stood in the back of her wedding ceremony, watching her younger self walk down the aisle. She felt a sense of sadness and regret wash over her as she realized how much she had given up for the sake of others.

Ying made her way to the front of the ceremony and whispered words of encouragement to her younger self. She told her to follow her heart and not to be afraid to take risks and pursue her dreams.

As the time-travelling experience ended and Ying returned to the present, she felt a renewed sense of purpose and determination. She left the cafe with a newfound confidence in herself and a decision to live the life she truly wanted.

Zhi had always admired his grandfather, a war veteran who had sacrificed so much for his family and country. As he sat in the time-travelling chair at The Time-Traveling Cafe, Zhi closed his eyes and thought about his grandfather, hoping that the time-travelling chair would allow him to meet with his grandfather in the past.

As the coffee grew cold, Zhi found himself standing on a muddy battlefield, surrounded by gunfire and explosions. He couldn't believe that he was in the past and immediately knew who he was looking for.

Zhi made his way through the chaos and found his grandfather, a young man fighting bravely for his country. Zhi was overwhelmed with emotion as he watched his grandfather in action, and he couldn't believe how much his grandfather had sacrificed for the sake of others.

As the time-travelling experience ended and Zhi returned to the present, he felt deep gratitude and respect for his grandfather. He left the cafe with a renewed appreciation for the sacrifices of those who came before him and a determination to honour and remember their legacies.

Chen, the owner of The Time-Traveling Cafe, had always been fascinated by the power of the time-travelling chair. His father had been the original owner of the cafe, and it was his father who had discovered the chair and its abilities. Chen had dedicated his life to running the cafe and offering the time-travelling experience to others.

As he watched his customers travel back in time and confront their pasts, Chen began to understand the importance of forgiveness and letting go of regrets. He also learned the value of living in the present and making the most of his time rather than dwelling on the past or worrying about the future.

In the end, the customers and Chen all understood that the time-travelling chair was not just a novelty but a powerful tool that could help them better understand themselves and the world around them. They realized that by embracing the present moment and living with purpose and meaning, they could overcome their fears, overcome adversity, and find true happiness and fulfilment.

Before the Coffee Gets Cold - Summary

Before the Coffee Gets Cold is a novel written by Toshikazu Kawaguchi that tells the story of a unique cafe in Tokyo where customers can travel back in time for brief periods. The cafe is called "The Time-Traveling Cafe," and it is said to be the only place in the world where time travel is possible. The catch is that the time-traveling experience is only available to customers who sit in a special chair and are able to remain perfectly still while the coffee in front of them is still hot.

The novel follows four different customers as they each use the time-traveling chair to visit different points in their own past. The first customer, a young woman named Kazumi, travels back in time to meet with her late mother, who died when Kazumi was just a child. The second customer, a man named Koichi, travels back in time to the day of his high school graduation, where he hopes to correct a mistake he made that has haunted him for years. The third customer, a woman named Akari, travels back in time to visit her younger self on the day of her wedding, hoping to offer some advice and guidance to her younger self. The fourth customer, a man named Yudai, travels back in time to meet with his deceased grandfather, who was a war veteran and an important figure in Yudai's life.

Throughout the novel, each of the customers discovers the joys and challenges of time travel, and learns valuable lessons about their own lives. Kazumi learns to let go of her grief and find closure with her mother's death. Koichi realizes that he cannot change the past and must learn to forgive himself for his mistakes. Akari realizes that she must trust her own instincts and follow her heart, rather than trying to live up to others' expectations. Yudai learns the importance of honoring and remembering the sacrifices of those who came before him.

In addition to the time-traveling customers, the novel also follows the story of the cafe's owner, a man named Satoru, who has a special connection to the time-traveling chair. Satoru's father was the original owner of the cafe, and it was his father who discovered the time-traveling chair and its abilities. Satoru has always been fascinated by the chair and its power, and he has dedicated his life to running the cafe and offering the time-traveling experience to others.

As the novel progresses, the stories of the customers and Satoru intersect and overlap, and they all come to understand the importance of living in the present and making the most of their time. Before the Coffee Gets Cold is a thought-provoking and heartwarming novel that explores the mysteries of time travel and the human experience, and encourages readers to appreciate and value the moments they have in life.

High 5 Habits is a self-help book Summary

The High 5 Habits is a self-help book written by John C. Maxwell, a leadership expert and motivational speaker. The book outlines five key habits that individuals can cultivate in order to become more successful and effective leaders. These habits include:

  1. Prioritizing and managing time effectively: Maxwell argues that effective time management is essential for success. He advises readers to focus on their most important tasks and priorities, and to eliminate or delegate anything that is not essential.

  2. Developing positive relationships: Maxwell emphasizes the importance of building strong, positive relationships with others in order to achieve success. He advises readers to invest in their relationships by being a good listener, being helpful, and showing appreciation and gratitude towards others.

  3. Practicing continuous learning: Maxwell argues that in order to stay ahead in today's rapidly changing world, individuals must be committed to continuous learning and self-improvement. He advises readers to make learning a daily habit and to seek out opportunities for growth and development.

  4. Maintaining a healthy lifestyle: Maxwell emphasizes the importance of taking care of one's physical and mental health in order to achieve success. He advises readers to prioritize exercise, healthy eating, and stress management in order to maintain their energy and focus.

  5. Staying committed to personal growth: Maxwell advises readers to be proactive in their personal development and to set clear goals and action plans for themselves. He argues that by consistently working towards personal growth and improvement, individuals can achieve greater success and fulfillment in their lives.

Overall, The High 5 Habits is a practical and inspiring guide for individuals looking to improve their leadership skills and achieve greater success in life. Through the five key habits outlined in the book, readers can learn how to prioritize their time, build positive relationships, continuously learn and grow, maintain a healthy lifestyle, and stay committed to personal growth.

Tough graduate job scene in China

 This year, China expects to see the largest group of college graduates, with 10.76 million students set to leave campus. However, these graduates are entering a tough job market due to the economic uncertainties caused by the COVID-19 pandemic and domestic industrial restructuring. Sectors such as the internet, real estate, and education have faced regulatory crackdowns and market contraction, leading to employer cost-cutting and downsizing. 


This has resulted in a 4.5% decline in job openings for new graduates in Q1 2021 compared to the previous year, according to leading recruitment service provider Zhaopin.com. The employment pressure on college students is expected to continue for the next few years due in part to a structural mismatch between the qualifications of many new graduates and the job market's demands.

Data from China's Ministry of Human Resources and Social Security shows that the manufacturing industry accounts for the most significant portion of the demand for talent in China (38.7%), followed by the wholesale and retail sectors. However, new graduates are more interested in jobs in internet and communications, real estate and construction, culture and media, and finance.

Graduates are either unwilling or not eligible for employment in sectors that have the most urgent need for workers. The high-tech chipmaking and low-end manufacturing sectors have labour shortages, but many graduates are unwilling to take these jobs due to their perceived low prestige. There is also a growing trend of students seeking more stable careers in the state sector, with the number of applicants for civil servant exams increasing significantly. The Chinese government has implemented training programs, internship opportunities, and subsidies for businesses that hire college graduates to tackle this issue.

China's post Covid economy looks challenging

 
China's economy has struggled throughout 2022 due to headwinds, including the worst outbreaks of Covid-19 and a prolonged property sector crisis. As a result, China's GDP has been expanding well below target this year, with analysts and organizations such as the International Monetary Fund and the World Bank cutting their 2022 GDP growth projections to around 3%. Exports, which used to be a significant driver of China's economic recovery, have slowed or even slipped into negative territory as demand from the US, EU, and Southeast Asia has weakened. Meanwhile, China's stringent Covid controls have choked domestic consumption, with total retail sales dropping 0.1% year-on-year in the first 11 months.


China embarked on a debt-fueled infrastructure investment spree to boost the economy and rolled out measures to aid developers' financing and stimulate consumer demand in the property market. However, investor and homebuyer confidence have yet to see a significant rebound. As a result, policymakers have also turned to fiscal and monetary stimulus measures, including tax cuts, more lending, and more accessible financing conditions. Despite these efforts, consumer spending and business confidence have not been significantly boosted.


With the zero-infection policy rapidly dismantled at the end of the year, China is now pivoting to living with the virus, raising the prospect of a robust economic recovery in 2023. However, local government's fiscal woes have intensified as their land sales, and tax revenues have slumped, and the country will need to address these issues in the coming year. As China heads towards the post-Covid era, it will also need to address challenges such as structural reforms, a declining labour force, and an ageing population.

男性越来越多选择单身吗

  几年来,全球婚姻率正在下降。虽然有人将这归因于男性越来越多选择单身,但事实是女性也正在失去对婚姻的兴趣。这一趋势有几个原因。一个主要因素是女性经常会遇到负面的约会经历,并且经常因关系失败而受到指责。此外,许多女性发现,单身时她们会更快乐,工作也更少,因此她们觉得没有必要结婚。其他人可能只是改变了自己的优先事项,选择专注于职业或个人兴趣而不是结婚。

另一个女性对婚姻失去兴趣的原因是,她们往往无法从婚姻中获得与男性相同的好处。研究表明,已婚男性往往比单身男性更健康,更快乐,收入更高。对女性来说,情况并非如此。事实上,许多女性发现,单身时她们在经济上和情感上更好。对于那些曾经处于虐待或不满意的关系中的女性来说,尤其如此,因为她们可能不愿再次进入婚姻,以免遇到类似的问题。
此外,女性通常被期望承担大部分家务和育儿工作,即使她们在家外全职工作。这可能会导致怨恨和疲惫感,并可能导致一些女性得出结论,即她们没有丈夫更好。这种现象,被称为“放弃妻子综合

婚姻失败的真正原因不是因为大的戏剧性冲突

 作为一名拥有20多年经验的离婚律师,詹姆斯·J·塞克斯顿已经看到了自己的公平配偶。在他的书《如果你在我的办公室,已经太晚了》中,塞克斯顿根据自己对婚姻破裂的亲身经历,提供了避免需要他服务的建议。在接受《Vice》采访时,塞克斯顿解释说,婚姻失败的真正原因不是因为大的戏剧性冲突,而是因为夫妻多年来不断做出使他们彼此疏远的小选择。

塞克斯顿把婚姻的缓慢衰退与破产过程作比较。就像破产不是一夜之间发生的,关系也不会因为一次大冲突而结束。相反,是一个个看似不重要的小选择的积累最终导致了关系的瓦解。例如,脸上的烦恼,忽略了需要你的伴侣,或者没有给他们你的全部注意力,都会导致爱情和联系的逐渐侵蚀。
但是,塞克斯顿并不只是指出了关系中的问题,他还提供了一个解决方案。在他看来,保持爱情的关键是每天做出小小的行动来表现你对伴侣的爱与感情。这
这意味着在争吵时不要沉默,不要抱怨小事情,在紧张的时刻伸出手。通过坚持不懈地表达爱与感情,夫妻可以避免关系的缓慢衰退,保持爱情的生机。
塞克斯顿的建议特别有力,因为它违背了爱是一种感觉或情感的普遍看法。在他看来,爱是一个动词——它是您每天积极做的事情。这意味着,即使在您感觉不太爱或浪漫的日子里,您仍然可以通过小的行动和姿态向伴侣表示爱意。
但为什么一定要在关系中始终展示爱与感情呢?原因之一是它有助于在伴侣之间建立并保持强烈的情感联系。当夫妻一直展示爱与感情时,他们能够形成能够抵御生活风暴的深厚纽带。这种情感联系对于保持关系健康强壮至关重要。
另一个一直展示爱与感情的原因是它有助于防止在关系中产生怨恨。当一方伴侣感觉自己没有得到爱与感情时,他们可能会对伴侣产生怨恨。这种怨恨可能会导致关系破裂,因为伴侣可能会感觉自己不被伴侣重视或欣赏。通过始终展示爱与感情,夫妻可以避免怨恨的积累,保持关系坚固。
除了建立情感联系和防止怨恨之外,始终展示爱与感情还可以改善关系中的沟通。当夫妻能够表达彼此之间的爱与感情时,他们能够创造一个安全和支持的环境,在那里他们可以公开和真诚地沟通。这种公开和诚实的沟通对于解决关系中的冲突和问题至关重要,并且可以帮助夫妻度过挑战并保持健康强壮的关系。

海底捞,一家卖火锅的互联网公司

深度运营客户、完善的供应链、用户停留时间长、规模化发展,海底捞本质是一家互联网公司。



小米的创始人雷军曾说,海底捞和小米、今日头条、腾讯等这些互联网巨头,本质上是一类公司。

成立于1994年,海底捞如今已经是全球知名的餐饮企业。董事长张勇以160亿美元(约1024亿人民币)名列新加坡富豪榜第四。在中国的餐饮行业,海底捞一直被模仿,从未被超越。甚至连小米的雷军都说海底捞是其创立小米时的第一个学习对象。而经过深度梳理海底捞的运营模式我们发现,与其说海底捞是一家餐饮企业,不如说它是一家互联网公司。

深度运营客户

l  优质的服务

海底捞最广为人知的,是其优质的服务。过度热情的服务让很多人吐槽,在海底捞你连给自己倒杯水的机会都没有。川剧变脸、拉面、端茶倒水、跑腿代购,似乎没有什么是海底捞员工不会的。在知乎问题“海底捞有哪些让人难忘的服务细节?”下有超过5000个回答,众多客户留下自己令人暖心的“海底捞”回忆。然而海底捞服务,不仅仅是来自员工的热情,严格的管理,还有整个集团对顾客细致入微的了解。

早在2010年,海底捞就将信息化贯穿到整个企业管理和服务,不仅简化了内部流程,还能给客户带来更便捷、更个性化的服务。比如点餐,客户在店内可以POSPAD点餐,在店外可以通过微信、支付宝、百度、官网、app等订餐。点餐系统能自动保存顾客的信息,记录顾客的喜好,分析顾客消费能力。此外,服务员在跟顾客交流的过程中,也会把顾客的某些个性化需求记录下来。这样当顾客下一次走进海底捞时就会得到更加个性化的服务,接收到的促销信息、达人分享等内容也因人而异。

海底捞的智能配锅机可以实现对锅底麻、辣、浓度等的调节,满足不同消费者的口味需求。 智能化锅底DIY系统更是让顾客可以随意搭配,DIY专属锅底。同时顾客可以对其命名以记录口味及社交分享。

考虑到独自用餐顾客的食量有限,海底捞还有“一人食”套餐,也支持随时退菜。虽然客单价降低了,但潜在地增加了顾客来到门店消费的次数。

2020年,海底捞餐厅会员超过7100万人,服务超过2.5亿人次顾客。海底捞极高的翻台率也说明其受欢迎的程度,虽然近两年因为疫情影响和企业扩张,翻台率有所下降,但仍远高于行业平均水平2.25


对于不方便来店就餐的顾客,海底捞还与饿了么合作,推出“小火锅”外送服务。3公里内的顾客可以享受到不超过1小时拿到餐食的服务。2020年,海底捞的外卖业务营收7.18亿元,同比增长160%

20203月起,海底捞还与多家电商合作,推出二十多个系列的半成品制品,满足远距离顾客的需求。2020年下半年还开出了第一家海底捞外送食材自提店

l  互联网运营

早在2003年,海底捞就上线了官网。海底捞的营销也基本都在互联网上。微博,微信,贴吧,一个都没落下。极致的服务更让很多顾客成了海底捞的免费推荐官。在微博,话题#海底捞#25.4万人参与过讨论,总阅读量达5.2亿。2015年海底捞还在北京开过互联网线下体验店,提供传统餐饮与移动互联网结合的开放式社交平台。如今作为火锅界的茅台,海底捞已经自带流量,一举一动都有可能成为公众议题。舆情有好有坏,不变的是网民对海底捞的关注热度。

完善的供应链生态系统

海底捞可以说是餐饮供应链建设最为出色的中国餐饮企业之一。归根于张勇“不把鸡蛋放在一个篮子里”的思维,海底捞并未把整个供应链拘束在后方。其战略是将自己作为一个平台,每一个供应链的版块都各自独立且专业化运营。这些公司除了为自身体系提供服务,还对餐饮行业进行服务及赋能,甚至部分已经上市。

如今,海底捞的餐饮供应链主要包括以下八个独立系统:颐海国际、蜀海供应链、蜀韵东方、讯飞至悦、海海科技、优鼎优、海鸿达、微海咨询、红火台网络科技。


拉长用户停留时间

互联网公司都追求更多的占据用户时间,恨不得用户一天24小时都花在它们的APP上。海底捞也在极力拉长客户停留时长。虽然大部分门店的营业时间在早上10点到晚上10点,海底捞还有部分门店是24小时营业。甚至晚上10点到次日7点有7.58.8折优惠。

l  线下

排队两三个小时是顾客进海底捞线下门店用餐前的常态。各门店的等候区也推出了丰富多彩的活动,以减少顾客的焦躁感。免费零食和饮料必不可少,桌游也常见。很多顾客还把海底捞当作免费的美甲店,似乎不做次美甲,这次海底捞之旅不完整。而各种叠星星等消遣活动,还能让顾客挣点小钱抵账。等得越长,肚子越饿,实际消费时,顾客就多下点菜品,多消费。

l  线上

海底捞的APP不仅有排号、订位、点餐等基础功能。还集成了社区、短视频分享、购物等功能,为用户提供游戏、社交、娱乐、购物等增值服务。用户日常在APP上玩游戏,分享图片视频等,还能获得捞币,在积分商城里面消费。参加海底捞不定期推出的各种活动也能获得不同数量的捞币。如今海底捞APP在安卓手机上的下载总量约3250万,近一个月在苹果手机的日均下载量为8102


规模化

规模化不仅可以占领用户心智,抢占市场,还能提高租金议价能力。火锅易标准化、自由度高、操作流程简单的特点,也使其适合加盟连锁的模式,实现规模化。

国盛证券看来,中国餐饮行业的发展一直以来都较为分散。截至2019年,中国餐饮连锁化率仅达到10.3%,远低于美国的54.3%、以及日本的49.7%。根据市场调查机构Frost & Sullivan的报告,预计到2022年中国火锅餐饮市场规模会达到7077亿元。根据中商产业研究院的报告,2020年中国火锅市场行业集中度CR55家最大企业的市场占有率之和)仅为5.5%。即使是巨头如海底捞,它也仅占据不到3%的市场份额。国内城镇化水平不断加速,海底捞中央厨房+连锁门店的模式,也更有利于标准化快餐品类规模的不断增长,更能发挥海底捞的供应链优势。2019年,海底捞管理层曾明确提出,全国范围内可容纳3000家海底捞门店。

一家采取全直营模式的餐饮企业,要实现快速扩张,至少需要解决四个问题:完备的餐饮供应链系统、标准化的管理系统、人才培养系统、雄厚的资本。当这一切准备就绪,海底捞的急速扩张开始了。

根据海底捞2020年财报,截至2020年末,门店总数1298间,增幅178.5%2020年新开门店544家,几乎一天1.5家新店。


虽然在疫情期间急速扩张的后果是成本攀升,利润下降,海底捞的股价也从最高85.80港元下降到如今的31.75港元,多家证券机构对海底捞的评级依旧维持买入。这一方面是市场对优质赛道中龙头企业的追捧,另一方面是对海底捞开店节奏的认同以及其在下沉市场长期发展的预期看好。

自带流量的海底捞深受各大商圈的欢迎,能享受到极低的租金。海底捞的物业及相关支出常年维持超低比例。2020年,海底捞的租金2.36亿,占收入比例0.6%。排名第二的呷浦呷浦2020年的物业及相关开支为2.20亿,占收入比例4.0%,远高于海底捞。

总结

创始人张勇虽然自称不懂所谓互联网思维,实际上对于互联网、移动互联网的趋势变化,海底捞其实一直跟得很紧,比如海底捞外送、百度直达号、微博营销等等都是海底捞第一时间的尝试。海底捞前无古人的成功离不开其互联网公司的本质。